Reflexion day on the quality process in the handicrafts sector

The Royal Institute for Strategic Studies (IRES) took part to the quality initiative day held in Rabat March 31, 2015, by the Ministry of Handicrafts, Solidarity and Social Economy, through a communication of its Director General, Mr. Mohammed Tawfik MOULINE, which highlighted the importance of nation branding as a tool of international positioning and a lever for strengthening the competitiveness of national goods and services, including the handicrafts sector.