Institut Royal des Etudes Stratégiques
RAM’ intangible capital

Driss BENHIMA, President Director General of Royal Air Maroc (RAM) hosted March 26, 2015 at IRES’ headquarters, a breakfast-debate on the theme "RAM’ intangible capital ", which is part of the contribution of the institute to the collective appropriation of the concept of intangible capital by national actors.

This meeting was devoted to the discussion of the preliminary findings of the assessment made by RAM of its intangible capital as well as the exploration of some strategic options in order to enhance this capital and transform it into a lever serving regional and international competitive positioning of RAM.

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