Institut Royal des Etudes Stratégiques
Presentation of preliminary conclusions of the third edition ...

On June 12, 2017, the Royal Institute for Strategic Studies (IRES) organized in collaboration with the International consulting firm "Reputation Institute", a seminar devoted to the presentation of the preliminary conclusions of the study on the perception of the internal and external image of Morocco, attended by the institutional actors and some economic operators concerned, as well as nation branding experts.

This study, which is a part of the observatory's work on Morocco’s international reputation set up by IRES in 2015, focused on analyzing the kingdom reputation in G8 countries and some of developed or emerging countries, based upon 17 attributes grouped into three categories: quality of life, quality of institutions and level of development.

10.30
ACCUEIL DES PARTICIPANTS

10.45
Mot d’introduction de M. Mohammed Tawfik MOULINE,
Directeur Général de l’Institut Royal des Etudes Stratégiques

11.00
Modérateur : M. Saïd MOUFTI
Directeur de Recherche, Coordinateur du programme d’études « Relations extérieures du Maroc »

M. Fernando PRADO
Managing Partner, Iberia & Latin America, Reputation Institute.

12.00
DEBAT GENERAL

12.30
MOT DE CLOTURE