Institut Royal des Etudes Stratégiques
Presentation of the preliminary findings of the study ...

On June 22, 2016, The Royal Institute For Strategic Studies (IRES), organized, in collaboration with the International Reputation Institute, a seminar devoted to the presentation of the preliminary conclusions of the second edition of the study on the perception of the image of Morocco, attended by the institutional actors and some economic operators concerned, as well as nation branding experts.

This study, which is part of the strategic analysis carried out by the Institute to deepen the examination of Morocco's international positioning, focused on the analysis of the reputation of the Kingdom in the G-8 countries and in 16 developed or emerging countries, based upon 17 attributes, grouped into three categories, namely quality of life, level of development and quality of institutions.

10.45
ACCUEIL DES PARTICIPANTS

11.00
Mot d’introduction de M. Mohammed Tawfik MOULINE,
Directeur Général de l’Institut Royal des Etudes Stratégiques

11.15
Modérateur : M. Saïd MOUFTI
Directeur de Recherche, Coordinateur du programme d’études « Relations extérieures du Maroc »

M. Fernando PRADO
Managing Partner, Iberia & Latin America, Reputation Institute.

11.45
DEBAT GENERAL

12.30
MOT DE CLOTURE