Institut Royal des Etudes Stratégiques
Contribution of soft power to Morocco’s global competitiveness ...

As part of the study program “Global competitiveness and positioning of Morocco in globalized system”, the IRES organized on May 30, 2011 a seminar on "Contribution of soft power to Morocco’s global competitiveness : situation and prospects in the light of regional and international transformations".

The seminar, to which took part a high-level panel composed of former ambassadors, senior officials within the public and private sector and academic experts, was devoted to examine various facets of Moroccan international actions (economic partnership, security cooperation, intercultural dialogue, contribution to international standards ...) and identify the levers of priority actions to undertake by the country to strengthen its capacity to influence, anticipate and adapt to different global geopolitical changes.

08:45
Introduction by Mr. Mohammed Tawfik MOULINE,
Director General of the Royal Institute for Strategic Studies
09:00
Session 1: Review the strengths and weaknesses of Morocco in terms of its attractive power

Moderator: Mr. Said MOUFTI
Research Director, study project coordinator “Economic Competitiveness”

Mr. Zakaria ABOUDDAHAB,
University Professor, Member of working group “Attractive power of Morocco ”

Mr. Mehdi MIMOUN,
International Consultant, former Ambassador

Ms. Mouna CHERKAOUI,
University Professor, University Mohammed V-Agdal

Mr. Abdelmalek EL KETTANI,
President of the Association “Alternatives”
10:00
Session 2: What prospects for strengthening the attractive power indices of Morocco?

Moderator: Mr. Nacer BENJELLOUN TOUIMI
University Professor, Coordinator of the Study Programme “Global Competitiveness”, former Ambassador

Ms. Oumama ECH-CHERIFF EL KETTANI,
University Professor, University Mohammed V-Agdal

Mr. Mohamed LAMOURI,
University Professor, University Mohammed V-Agdal

Mr. Khalid CHEGRAOUI,
Research professor, Institute of African Studies

11:00
General Debate

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